Marketing – what does your office look like?
First impressions…
When I work with businesses to create a strong marketing strategy, people often think immediately of leaflets, ads in magazines and newspapers, maybe a bit of twitter and other forms of social media. Very few businesses realise that marketing encompasses everything about their business – from the way they answer the phone and treat customers, to what their office looks like. It’s not so relevant for a business that never meets clients at the office, but for those who do, first impressions really do count.