First step to successful marketing

Marketing – just do it

Marketing is communicating the value of a product, service or brand to customers, for the purpose of promoting or selling that product, service, or brand.

Wikipedia definition

Wikipedia’s definition is nice and to the point.  It also leaves it open so that marketing can be relevant to all.  From large organisations to individuals, we are all in need of a bit of marketing. Many are timid when it comes to marketing – in a “who will want to know about me or my product” sort of way.  Others are positively disdainful in a “it’s all a bit sales-y and beneath me” sort of way. Read more

Marketing – what does your office look like?

First impressions…

When I work with businesses to create a strong marketing strategy, people often think immediately of leaflets, ads in magazines and newspapers, maybe a bit of twitter and other forms of social media.  Very few businesses realise that marketing encompasses everything about their business – from the way they answer the phone and treat customers, to what their office looks like.  It’s not so relevant for a business that never meets clients at the office, but for those who do, first impressions really do count.

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