The Entrepreneur Myth and starting a business

Are all small business owners entrepreneurs?

The E-Myth by Michael E Gerber, is not a new book. But it still has great relevance.  The basic message is that starting a business is not so straightforward and success is not automatic just because you’re good at a trade. For example, somebody who loves making cakes, and is told by friends and family “you should go into business”, might find themselves struggling if they set up a cake shop and spend all their time wanting to make cakes.

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